advertising on facebook

Advertising on Facebook-How to succeed in Facebook advertising

By admin | Published June 21st, 2011

There are many techniques of advertising on Facebook. However, the most important factor to consider with these techniques is how to come up with strategies that will be noticeable. You have to ensure that your presence is felt on Facebook. Otherwise, you will just be another brand that only a handful of people know about. The second factor that you have to consider is to make your adverts successfully without being a nuisance to others. There are ways that marketers can present themselves that instantly put off clients. If you invade people’s personal space and pester them, this will not work to your advantage. Learn how to be aggressive without being a bother.

Facebook gives you a platform to reach millions of people in an easy affordable way. You can’t afford not to make the most of this opportunity.


One way of ensuring that the advert is successfully is by making it very informative. Most people concentrate so much on making the advert attention grabbing that they forget about the information. No matter how big or small a platform is, if the necessary information lacks then the advert will not be successful.

You should clear show the brand name on the advert. You should also show a photo of the product whenever possible. You should also give brief information about the product.

When advertising on facebook, you have to learn how to effectively communicate with your clients within the given space.

Target Focus

You should ensure that you are focused on your target when advertising on Facebook. This will ensure that you do reach your potential markets easily. Putting up an advert intending to reach everyone is not the smartest strategy.

You will find all kinds of people on Facebook, people from all over the world, of all ages and ethnicity. For this reason, you will have the option of choosing the audience for your advert. You can choose your existing client base or try and reach out to newer markets. Just ensure that you target the people who are most likely to be interested in your product.


Many people are advertising on Facebook. However, you have to ensure that your advert stands out from the rest. This will distinguish it and help in making it popular; don’t just go something plain that may not even get the clients interested. You have to add something extra to get your brand out there. However, don’t do this at the expense of making the advert non-informative.



Market Research

You should let advertising on Facebook be your platform for market research. Follow up on your adverts and establish just how people are responding to them. You can tell a lot about how effective the advert is. You can also tell a lot about the market that is reached by the advert. This market research can help you know how to build your brand. It can also let you know how to structure future adverts. Let this be a learning experience for you.


Advertising on Facebook does require one to be patient. It’s not often that people respond to adverts immediately. This means that you may take days or even weeks before your brand gets any recognition. You have to be consistent and keep pushing. You should never give up just after a few days and abandon the project.